Matt Myers Blog

One of the best examples social media/UGC meets viral marketing is OfficeMax's "Elf Yourself" campaign. Last year, I had loads of fun and wondered if the campaign would be back again this holiday season.

The quick answer is: YES!

This year, I created many elves with my six ...

Take the time to write copy that is descriptive and includes good keyword/keyphrase density. Create page titles and include metadata that the google bots can easily crawl and create a directory structure that includes the keywords you're seeking to optimize.

It's amazing with the sheer number of ...

Paraduxx is a zinfandel-based red wine blend made by Duckhorn. Paraduxx is also the first subject matter about which I've written that is not related to the online space. The commonality is that online and wine both rhyme and are shared passions of mine.

When a really good wine ...

Writing about Matt Myers Facebook queries does improve Google search engine results for "Matt Myers Facebook", a fairly popular search on my name. Two weeks ago I wrote a brief blog article wondering if it would help, noting that I didn't come up remotely close to coveted page one ...

As many are occasionally prone to do, I just Googled myself. When typing "matt myers", Google started matching related queries. You pretty quickly find out who shares your name and in which industries they work. There's Matt Myers known for tobacco reform, Matt Myers the surfer, Matt Myers the ...

Twitter, Tweeting, TweetDeck -- all fairly new terms known by few but being tried and tested by many. In candor, we're all still learning how to use Twitter meaningfully rather than to simply tell the world we had a bagel and cream cheese for breakfast.

What's interesting is that ...

Microsoft launched Bing, in hopes that a cleaner, more intuitive interface will help it gain search share. I think the key is that the social media craze that is taking the world by storm is not going unnoticed be either Google or Microsoft. What Bing does best is acquire feedback ...

In 140 or words or less, who knows. It's big enough that it can't be ignored, the question is whether time spent yields productive returns!

Consumers now often manage their relationships with companies, instead of the other way around. Listening to what they say, how they say it and their communication preferences go along way toward maintaining positive reputations.

The natural inclination is to start sending more frequent emails, attempting to persuade people to buy ...

This page will continually be updated with helpful sites that make our lives easier. Please submit suggestions if you feel incredibly passionate about specific destinations.

• catalogchoice.org – manage (and stop) the majority of catalogs you receive in the mail
• acronymfinder.com – look up any acronym and without fail you’ll ...

Fragmentation of media options grows every day. This week various sources in the press announced that social media is now more popular than email. Translation: another new source is taking time away from other avenues and marketers now have even less time to influence and persuade. To seize this trend ...

Social is too big to ignore anymore. The Center for Media research recently announced:
• 105 million Americans contribute to social media
• Social networking has grown 93% since 2006
• 7 million Americans are "heavy" social media contributors (6+ activities) who connect with 248 people on a ‘one to many' basis in ...

If you update your website with any frequency, you should consider using a content management system (CMS). There are basically three categories from which to choose:

• Off the shelf enterprise solutions that are expensive, have a lot of features and require little customization
• Open source solutions that are largely free ...

Every time I look at Google’s earnings, P/E multiple and the products it continues to try to spawn from Google Labs, I always end up thinking the same thing. This is an amazing search company that created some really cool other products that have yet to make any ...