The need for CMS

If you update your website with any frequency, you should consider using a content management system (CMS). There are basically three categories from which to choose:

• Off the shelf enterprise solutions that are expensive, have a lot of features and require little customization
• Open source solutions that are largely free and require a lot of customization
• ASP solutions that provide many of the most popular features and upgrades without the huge price tag

The ASP providers come in many shapes and sizes, but one of the most important aspects, comes down to the usability and user experience. If you’re in the market, consider agencyofrecord.com, which is what this site employs.

Matt is an exceptional talent and I highly recommend him. In addition to Matt's deep knowledge of online marketing/commerce, Matt is a great leader of people and has tremendous interpersonal skills. I saw this first hand at United as Matt educated the traditional/offline marketing teams on how to improve marketing effectiveness. He did this in a highly collaborative manner and built a good reputation for himself.

Mark Koehler
SVP Airlines, Priceline.com