Social is too big to ignore anymore. The Center for Media research recently announced:
• 105 million Americans contribute to social media
• Social networking has grown 93% since 2006
• 7 million Americans are "heavy" social media contributors (6+ activities) who connect with 248 people on a ‘one to many' basis in a typical week
Facebook is now occasionally sending more traffic to large sites than Google. If you’ve never tested social ads, it’s time to put a line item in your plan.