Matt Myers Blog

One of the best examples social media/UGC meets viral marketing is OfficeMax's "Elf Yourself" campaign. Last year, I had loads of fun and wondered if the campaign would be back again this holiday season.

The quick answer is: YES!

This year, I created many elves with my six ...

Consumers now often manage their relationships with companies, instead of the other way around. Listening to what they say, how they say it and their communication preferences go along way toward maintaining positive reputations.

The natural inclination is to start sending more frequent emails, attempting to persuade people to buy ...

Fragmentation of media options grows every day. This week various sources in the press announced that social media is now more popular than email. Translation: another new source is taking time away from other avenues and marketers now have even less time to influence and persuade. To seize this trend ...

If you update your website with any frequency, you should consider using a content management system (CMS). There are basically three categories from which to choose:

• Off the shelf enterprise solutions that are expensive, have a lot of features and require little customization
• Open source solutions that are largely free ...